It doesn't take much to make a sheep happy, which is why we only employ happy sheep.

The sheep for our wool are raised on KBT-certified farms or Swiss organic farms. The KBT (Kontrolliert biologische Tierhaltung) standard ensures that the sheep live in a manner that respects their well-being and without cruel interventions.

In our view, the KBT standard is stricter than the commonly used Responsible Wool Standard (RWS), which is why we exclusively rely on KBT.

In about 99% of Merino wool products, instead of Merino fiber, there's a synthetic resin against your skin.

As the only outdoor brand, we use the EXP process, which makes our Merino feel natural and comfortable on your skin.

Our concern is not only your comfort but also the protection of our wonderful nature. The EXP process is highly environmentally friendly, in contrast to the ubiquitous superwash chemical treatment.

It is much more than efficient that we produce, sew, and dye our Merino fabric in Switzerland.

For us, it is still incomprehensible why Merino wool is completely treated differently on the world market.

For cost reasons, the various production steps are often carried out in multiple countries. Knitted in China, dyed in Myanmar, and finally sewn into garments in Cambodia or Bangladesh. Just for that reason alone, fabrics are shipped multiple times, thereby generating additional CO2 emissions.

Dyeing in countries with lax environmental laws is extremely delicate. Using cheap chemicals that are dumped into rivers and lakes can save a lot of money and generate high profits.

That's why we dye our Eco Merino fabrics just around the corner in the Wiggertal region, Switzerland.

We support fair productions from abroad but also strongly advocate for our local trade.

This way, we contribute to preserving valuable jobs and know-how in Switzerland.

By choosing our Eco Merino, you support the last remaining Swiss knitting companies.

You also help Swiss dyeing facilities advance environmental innovations.

You give Swiss individual textile companies as well as SMEs the chance to continue practicing their beloved craft.

Your Rotauf Merino thus becomes your favorite piece with vision and soul.

Intensive use of pesticides and fertilizers. Extremely high water consumption. Use of genetically modified seeds. These are the ingredients of conventional cotton farming. The sole goal is profit maximization.

The result: a depleted world.

The consequences for farmers are devastating. Soils can no longer be cultivated because they are polluted, and there is a lack of biodiversity. Not to mention the health risks for farmers.

Biodiversity and beneficial insects instead of pesticides and fertilizers.

Our cotton farmers tend to their fields in harmony with nature.

We source our cotton exclusively through the company Remei, which adheres to not only the highest environmental standards but also the highest social standards.

With Remei, we have found a partner who shares our vision and values.
For a textile industry in harmony with humans and nature.

When the focus is solely on cost optimization, production takes place where costs are lowest.

Savings are made on labor costs, dye chemicals, and wastewater treatment. In other words, there are no sewage treatment plants. This results in products at rock-bottom prices with maximum profit. This leads to low wages and the destruction of nature and the environment.

Apart from yarn production, the entire processing of our organic cotton takes place in Switzerland.

With our decision, we secure valuable jobs and expertise in the Swiss economy. At the same time, we ensure extremely environmentally friendly dyeing of our fabrics.