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                            Jacket 90


                                                               HERREN SHOP DAMEN SHOP


Pullover Monochrome 


Our Philosophy

radikal swiss made

Together with over 20 companies, we locally produce the most sustainable clothing for the outdoors right here in Switzerland.

radikal minimal

Reduced to the essentials, no frills. The smallest possible impact on our planet and the animals and people in our supply chain. At a fair and transparent price directly from us to you. This is ROTAUF - no Bullshit!

»Getting dressed is a thing every person on the planet does — and we aren’t only doing it on the planet, we’re doing it to the planet.«