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Discover the new
NAKED HIKING COLLECTION
Discover the new
ACTIVE SERIES
Our Philosophy
radikal swiss made
Together with over 20 companies, we locally produce the most sustainable clothing for the outdoors right here in Switzerland.
radikal minimal
Reduced to the essentials, no frills. The smallest possible impact on our planet and the animals and people in our supply chain. At a fair and transparent price directly from us to you. This is ROTAUF - no Bullshit!
»Getting dressed is a thing every person on the planet does — and we aren’t only doing it on the planet, we’re doing it to the planet.«
KATE SEKULES