ROTAUF Blog: Specialist Retailers

Rotauf Blog

ROTAUF up close: Experience it now in specialist stores!

From now on, you can discover ROTAUF not only online, but also in person! Our partner stores offer expert advice that will optimally prepare you for your next outdoor adventure. Experience the materials up close, try on the latest collections, and immerse yourself in the diversity of ROTAUF – sustainable, fair, and now available to touch. Whether it's our functional jackets made with Graubünden wool or our warming merino underwear, a visit is worthwhile to experience the uniqueness of our products for yourself.

WHY WE ARE NOW ALSO REPRESENTED IN SPECIALIST RETAILERS

Our move into specialized retail pursues a clear goal: to offer you a more immersive brand experience. In-store, you have the opportunity to see, feel, and try on our products firsthand—so you can experience the quality and sustainable nature of our outdoor clothing with all your senses. Personal contact allows us to better understand and respond to your individual wishes and needs. The result? A comprehensive experience that helps you find the best gear for your outdoor adventure.

Competent advice from trained specialists
Our partner stores place particular emphasis on qualified advice and share our values. To ensure you receive optimal advice on-site, we have extensively trained our partners. They know every detail of our products and are available to assist you with their expertise – whether you're looking for a highly functional jacket, a comfortable merino sweater, or matching accessories. This way, we guarantee that you always make the best choice for your gear.

Our new flagship store in Chur
We're excited to introduce you to our new flagship store at Go Vertical Chur! The entire ROTAUF range awaits you here – from the Swiss Made collection produced in Switzerland to the OII collection, manufactured in Europe under the highest sustainability standards. With extended opening hours, you can stop by anytime and experience the latest products directly after their launch.

A store that brings ROTAUF to life
"Our goal was to create a place where our customers can experience ROTAUF firsthand – with first-class advice and a comprehensive product range," explains Christian, Head of Sales at ROTAUF. The flagship store at Go Vertical offers you the perfect opportunity to discover our products, try them on, and engage in personal conversation with our experts. Come by and experience what it's like to explore nature with ROTAUF by your side!